Privacy Policy

Effective Date: June 25, 2026

This Privacy Policy explains how Vertical Collective, LLC ("Vertical Collective," "we," "our," or "us"), operating the Vertical Aminos website ("Site"), collects, uses, shares, and protects information about you. By using this Site or placing an order, you acknowledge that you have read and agree to this Policy.

If you do not agree with this Policy, do not use this Site.

1. Scope

This Policy applies to:

Visitors to verticalaminos.com Customers who create an account or place an order Affiliates enrolled in our program Anyone who contacts us through the Site or by email It does not apply to third-party sites, services, or processors linked from this Site. Those operate under their own privacy policies.

2. Information We Collect

2.1 Information You Provide

Account information: name, email address, phone number, shipping address, billing address, password
Order information: products purchased, quantities, order history, payment method type (we do not store full card numbers — see §2.4)
Communications: support emails, chat messages, review submissions, marketing replies
Affiliate information: payout details, tax information where required
Acknowledgments: timestamped record of your acceptance of our Purchase Terms, Refund Policy, Chargeback Notice, and this Privacy Policy

2.2 Information Collected Automatically

When you visit the Site, we automatically collect:

Technical data: IP address, device identifier, user agent, browser type, operating system, referring URL, pages visited, session duration
Cookies and similar technologies: see §6
Analytics data: aggregated usage patterns, conversion events, error logs

2.3 Information Collected from Third Parties

Payment processors: payment authorization results, fraud-screening scores, partial card identifiers (last 4 digits, brand)
Shipping carriers: tracking events, address validation, delivery confirmation
Email service: bounce, complaint, and engagement events
Affiliate referrals: the affiliate code or link that brought you to the Site
2.4 Payment Card Data
We do not store full payment card numbers. Card details entered at checkout are transmitted directly to PCI-DSS-compliant payment processors (Square, NMI, QuickBooks Payments, FreshBooks Payments, MoonPay, or others as enabled). We receive only a payment token, status, and partial identifier (e.g., last 4 digits) for our records.

3. How We Use Information

We use the information we collect to:

Fulfill orders: process payments, ship products, communicate order status, handle returns
Provide customer support: respond to inquiries, resolve issues, process refunds
Prevent fraud and abuse: verify identity, screen orders, defend against chargebacks, detect suspicious activity
Comply with legal obligations: tax reporting, record retention, subpoenas, regulatory requests
Operate our affiliate program: track referrals, calculate commissions, issue payouts
Improve the Site: analyze usage patterns, debug errors, develop new features
Send communications: transactional emails (order confirmations, shipping, account security) and, with your consent, marketing emails (see our Communications Policy)
Defend our legal interests: respond to disputes, investigate complaints, pursue or defend claims

4. Legal Bases for Processing

Where applicable law requires a specific basis for processing personal information (e.g., GDPR), we rely on:

Performance of a contract (fulfilling your order)
Legitimate interests (fraud prevention, security, analytics)
Consent (marketing communications, certain cookies)
Legal obligation (tax, regulatory, court orders)

5. How We Share Information

We share information only as described below. We do not sell personal information for cross-context behavioral advertising.

5.1 Service Providers

We share information with service providers who perform functions on our behalf, under written agreements that limit their use of your data:

Hosting and infrastructure: Vercel, Supabase, Cloudflare
Payment processing: Square, NMI, QuickBooks Payments, FreshBooks Payments, MoonPay
Shipping: Shippo, ShipStation, USPS, UPS, FedEx, DHL
Email delivery: Resend
Analytics: aggregated usage logs (internal only as of this version)
Fraud prevention: identity-verification and chargeback databases as appropriate

5.2 Legal Disclosures

We may disclose information when we believe in good faith that disclosure is:

Required by law, subpoena, court order, or government request
Necessary to enforce our Terms or other agreements
Necessary to protect the rights, property, or safety of Vertical Collective, our customers, or others
Related to a merger, acquisition, financing, sale of assets, or similar transaction (notice will be provided)

5.3 With Your Consent

With your explicit consent, we may share information with parties not described above. You may withdraw this consent at any time.

6. Cookies and Tracking Technologies

We use cookies and similar technologies for:

Essential cookies: session management, shopping cart, authentication, security
Functional cookies: language preferences, store selection, age-gate acknowledgment
Analytics cookies: aggregated visit and conversion data
Affiliate cookies: identifying the referring affiliate for commission attribution (typically 30-day window)
You can control cookies through your browser settings. Disabling cookies may impair Site functionality (cart, checkout, account access).

7. Data Security

We implement administrative, technical, and physical safeguards designed to protect your information, including:

TLS/HTTPS encryption for all data in transit
Encryption at rest for sensitive fields in our database
Access controls limiting who can view or modify customer data
PCI-DSS-compliant payment partners; no full card numbers stored by us
Off-site backups with 30-day retention
Regular review of access logs and security configuration
No security measure is perfect. While we take reasonable precautions, we cannot guarantee absolute security. If we become aware of a security breach affecting your information, we will notify you as required by applicable law.

8. Data Retention

We retain personal information as long as necessary for the purposes described in this Policy, including:

Order records: minimum seven (7) years for tax and accounting purposes
Account information: as long as your account remains active, plus any retention required by law
Support communications: typically three (3) years
Marketing preferences: until you unsubscribe or request deletion
Affiliate records: minimum five (5) years after program termination
Chargeback evidence records: minimum three (3) years

After applicable retention periods, we delete, anonymize, or aggregate the information unless required to retain it longer.

9. Your Rights

Subject to applicable law and verification of your identity, you may have the right to:

Access the personal information we hold about you
Correct inaccurate information
Delete your personal information (subject to legal retention requirements)
Object to or restrict certain processing
Withdraw consent for processing based on consent
Receive a portable copy of your data
Opt out of marketing at any time (see §11 and our Communications Policy)
Lodge a complaint with your local data-protection authority

To exercise these rights, contact us at privacy@verticalaminos.com. We will respond within thirty (30) days or as required by applicable law.

9.1 California Residents (CCPA / CPRA)

California residents may exercise additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect and how it's used, the right to delete, the right to correct, and the right to opt out of "sale" or "sharing" of personal information. We do not sell personal information. Contact us to exercise these rights.

9.2 Other U.S. State Privacy Laws

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have analogous rights. Contact us as described above.

9.3 Children's Privacy

This Site is not directed at children under 18, and we do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it. Parents or guardians who believe a child has provided us with information may contact us at privacy@verticalaminos.com.

10. International Users

This Site is operated from the United States. If you access the Site from outside the United States, your information will be transferred to, stored in, and processed in the United States, which may have data-protection laws different from your home jurisdiction. By using the Site, you consent to this transfer.

11. Marketing Communications

For information on how we manage email and SMS communications, please see our Communications Policy. In summary:

Transactional emails (order confirmations, shipping, security) are sent automatically and cannot be opted out of while you have active orders or an active account Marketing emails are sent only with your consent and can be opted out of at any time via the unsubscribe link in any marketing email or by contacting us

12. Third-Party Links

The Site may contain links to third-party sites or services. We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated by posting the updated Policy on the Site with a new "Effective Date" and, where appropriate, by direct notice (such as email). Your continued use of the Site after the updated Policy is posted constitutes acceptance of the changes.

14. Contact Us

For questions or to exercise your rights under this Privacy Policy:

Vertical Collective, LLC Privacy inquiries: privacy@verticalaminos.com General support: support@verticalaminos.com